Anushka Srivastava
Making aesthetics meet intuition.
MY WORK
Primary Highlights
BRANDING
OTR ZeroProof
d&ad 2025 New Blood brief
A bold, vibrant, and effortlessly elegant solution that speaks to the next generation of drinkers. Inspired by nature’s freshest ingredients, each element—from juicy fruit accents to crisp, minimalist layouts—evokes refreshment and sophistication. Designed for Gen-Z, the packaging and branding feel just as at home at a rooftop party as they do on a road trip or a cozy night in.
UI/UX DESIGN, GRAPHIC AND LOGO DESIGN
Consigli
UX/Product Design
Worked as the sole designer, shaping both the product experience and the brand. Redesigned complex end-to-end journeys, built research-backed prototypes, and refreshed the visual identity across digital touchpoints. My work spanned UX, UI, motion, and marketing design, helping the team communicate a clearer value story while improving the product’s usability.
UI/UX DESIGN, USER RESEARCH, ILLUSTRATION
Dispose
University Project
Developed a mobile app concept integrated with Reverse Vending Machines (RVMs) aimed at encouraging the reuse, repair, and recycling of materials. The app incentivized sustainable behaviours by tracking user contributions, providing rewards, and offering educational content on circular economy practices, fostering long-term engagement with environmental responsibility.
